Hyundai has released a new walkaround video featuring its Head of Design, SangYup Lee. The video reveals new insights about the 45 concept car.
A dedicated electric vehicle concept, the 45 is characterised by hard lines, sharp angles, and a diamond-shaped silhouette. It was the second Hyundai concept car to embody Hyundai’s new design identity, Sensuous Sportiness.
The interior of the 45 concept was designed to feel more like a premium lounge than a typical vehicle interior
In the video, SangYup shares insights about the inspiration for the 45’s design, as well as new details on the exterior and interior design features. The car’s exterior has a modern and futuristic look, achieved through the use of angular surfaces and almost cubism-inspired features.
The confluence of the past and the future is further underscored by the 1970s-inspired wheel base and the futuristic pixelated lights, which represent the digital and the analogue coming together.
SangYup Lee also demonstrates the 45’s unique double sliding doors, which open towards the front and the back of the car to reveal a spacious interior. He points out the unusual swivel seats, which can be rotated to ‘welcome’ the driver and make it easier to enter the car.
Hyundai states that the goal with the 45 was to reimagine the in-car experience, which is why the inside feels more like a premium lounge than a typical vehicle interior.
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