Two Brands Giving The Slow Movement In Singapore A Beautiful Touch

Objects Of Mass Distraction (OOMD)

While natural and found materials such as driftwood form the cornerstone for this year-old label, there is also a sense of playfulness that characterises it. It starts with its peculiar name. Says founder Charlene Kuah: “I liked the idea of an innocent object alluding to something of magnitude (Weapons of Mass Destruction) — that an object belonging in the preserve of grannies and hobbyists can be powerful too.”

Likewise it’s hard to categorise OOMD. It’s not a fashion label though there are what Kuah terms “wearables” – accessories such as necklaces and brooches made with found seashells or stones. (All found materials are properly cleaned before construction begins, points out Kuah, a freelance copywriter with a background in fashion communications.)

Then there are also artful “objects” such as rocks collected from the Sicilian city of Trapani that are reportedly remnants from the Paleozoic Era and spray-painted silver. Regardless of their provenance, they take on a new unearthly aura in Kuah’s hands and can be used as paperweights or even ikebana vases with no two pieces the same.

You see, all of Kuah’s works are governed by the natural materials that she finds, inverting the classic design mantra that form follows function. It would explain why her brand – and designs – are season- less and not one bit influenced by trends.

“Nature and being in nature are vital to me, for many reasons,” she says. “The sensorial world it offers, the beauty of its forms, the freedom to be and the humility it can teach.” Naturally, the only way to make a purchase is via Instagram – DM @objects_of_mass_ distraction; custom orders welcome.

Playful multi-disciplinary label Objects of Mass Distraction inverts the classic design maxim that form follows function with pieces informed by the materials founder Charlene Kuah discovers in natural terrain.

This article first appeared in the July 2020 Perennial Edition of FEMALE.

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