Besides the Y2K bug (remember that?), the buzz on the digital frontier at the dawn of the new millennium was the birth of luxury retail sites Net-A-Porter and Yoox in June 2000. Flash forward to this year, and the two companies (they merged in 2015 to become the Yoox Net-A-Porter group) have undeniably laid the foundation for e-tail today.
Ten per cent of Net-A-Porter’s profits from the sale of Gabriela Hearst’s new Baez bag between June 26 and July 20 will go to the coronavirus Response Fund by Save the Children Federation.
Besides influencing our shopping habits and making merchandise accessible 24/7 at the tip of our fingertips, the sites have also impacted the way other traditional fashion houses conduct commerce on the Internet, changed our mindsets about how fine jewellery and high-end watches can be traded virtually, and served as the springboard for new emerging and independent labels to reach a wide global audience.
Top-Selling Bags In Singapore In The Past 20 Years
As for Net-A-Porter specifically, one thing that makes it tick is the curation of designer handbags. As of press. time, the site carries more than 1,100 bag styles on the site which range from popular seasonal models like Bottega Veneta’s The Pouch to the new Baez tote from Gabriela Hearst. Indeed, the site’s growing repertoire of cult bag labels like Hearst’s has become a big draw for shopaholics.
To mark its 20th anniversary, Net-A-Porter has revealed just what exactly are the hitmakers were and are when it comes to the bags that customers from Singapore and the Asia-Pacific region have been carting in the past two decades.
Top-Selling Bags In Asia-Pacific In The Past 20 Years
The list, arranged in the order of the most number of units sold, shows that the pared-back bucket bag design from New York cult brand Mansur Gavriel has the widest crowd appeal. Not surprising, another It bag that made it to the list is the now-defunct Alexa satchel by Mulberry’s then creative director Emma Hill which was launched in 2009 and became a must-have item in the mid-aughts.
If there is one takeaway as to what shoppers in this part of the world crave in their bags, it would be that practical designs and black bags will never wrong. One just needs to look at the popularity of camera bags like from the likes of Marc Jacobs’ Snapshot to Gucci’s GG Marmont Camera for proof. In these unpredictable times, could this be a trend that we will drag on?
The post These Are Net-A-Porter’s Most Popular Designer Bags In Singapore & Asia appeared first on TinySG.
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